Here’s a quick map of the types of trends you might encounter, and what to make of them.

| Trend Type | Example Signal | Durability | Action | |------------|----------------|------------|--------| | Device format shift | Disposables gaining share | Medium | Test a few models | | Flavor craze | A specific profile spikes | Low to Medium | Sample small quantities | | Regulatory response | Nicotine salt demand after a ban | High | Understand the rules, stock compliant products | | Lifestyle integration | Vaping paired with coffee or travel | Medium | Watch accessory and bundle opportunities |

Use this as a starting point. The key is to match the trend type to an appropriate response.