Some marketing terms are actually useful if you know what they mean. For example, 'temperature control' on a pod kit means the device adjusts wattage to avoid overheating the coil. That's a real feature that can help in hot climates. 'Leak-resistant' design is also worth paying attention to, but check reviews from other users in warm regions, not just the product page.

Another piece of noise that becomes useful: 'child-resistant packaging.' That's a safety feature, and it's worth confirming on any device you buy, especially if you have kids at home.