Year	Move	What It Added
1966–67	Signs with Monument/RCA; retains song publishing	The decision everything else was built on
1986	Dollywood opens (50/50 with Herschend)	Equity, not endorsement — first-year draw: 1.3M visitors
1988	Dollywood Foundation established	Philanthropy structured as an institution, not an afterthought
1991	The Buddy Program (Sevier County schools)	$500 for graduation; dropout rate fell 35% → 6%
1995	Imagination Library launches	332M books to follow — the brand's greatest goodwill engine
2001	Splash Country water park	Second gate; extends the season and stay length
2015	DreamMore Resort & Spa	Owns the overnight stay — captures hotel, dining, retail spend
2016–24	Licensing blitz: Doggy Parton, Dolly Beauty, Dolly Wines, "Joleans" with Good American, Williams Sonoma bakeware, frozen meals, coffee	Low-capital, high-margin brand extension across 10+ categories
2023	HeartSong Lodge & Resort; Big Bear Mountain	Third hotel; $25M coaster
2025–26	40th anniversary; $500M master plan; SongTeller Hotel (Nashville); Dolly-themed travel centers; Broadway musical Dolly: A True Original Musical	Empire expands posthumously, per her succession planning