2019
Youth vaping peaks at 20% of middle and high school students; Juul faces intense scrutiny
2021–2025
FDA processes PMTA applications; authorizes 45 products across 5 brands (all tobacco or menthol flavored)
May 2026
FDA authorizes first fruit-flavored vapes (Glas, 4 products) with age-gating technology; simultaneously softens enforcement policy for unauthorized fruit-flavored vapes with pending applications
~May 2026
Reynolds American donates $5M to Trump super PAC; executives dine with president; FDA releases enforcement policy shift ~1 week later
July 2026
Campaign for Tobacco-Free Kids and American Academy of Pediatrics file federal lawsuit opposing the enforcement policy
Aug 28, 2026
FDA authorizes JUUL2 system (3 more products, bringing total to 48); American Lung Association issues opposition statement Sep 8
Sep 2, 2026
Altria sues FDA over PMTA review timeliness
Sep 8, 2026
STAT reports Reynolds selling unauthorized Vuse Pro fruit-flavored pods in Ohio
Sep 9, 2026
iGeekPhone reports Vuse Pro launch with app-based age verification details




