If you're a former smoker looking for a reliable, discreet way to get your nicotine fix, nicotine salts are probably the right call. They're also great if you're new to vaping and don't want to fiddle with settings. Anyone who values simplicity and a quick, smooth hit will score high with salts.

If you're a hobbyist or enthusiast who enjoys building coils, trying different flavors, and chasing big clouds, freebase is your match. It's also the better choice if you prefer a stronger throat hit and want to customize your experience. If you've already invested in a sub-ohm device, freebase keeps that investment useful.